After 3 years of frustration with our advertising options at Fuel, Adelle and I are really excited to launch Carbon Ads, an ad network focused on targeted groups of readers.

Under development for over a year, we built the custom ad platform around the concept of Circles, hand-picked groups of quality advertisers and publishers.

We decided that we could improve the experience for viewers/readers by keeping the readership groups hyper focused and only allowing relevant, interesting ads to be shown. In this way, readers value ads as helpful recommendations and advertisers get the highest possible return for their ad buy.

We leave the gate with publishers in Design, Coding/Dev, Photography and Art/Culture with more circles planned soon.

Check it out here.