February 2012
1 post
Feb 19th
November 2011
1 post
The Rainbow Connection
When I was a kid, our family would sit down on a Friday night to watch The Muppet Show. With fantastic characters and a profound absence of ego, The Muppet Show was brilliant. Quickly adapting to whatever was happening in the world, it was the pinnacle of pop culture - with quirky humor diverse enough to have both kids and adults laughing out loud.   The Muppets were immortal. When I was 11,...
Nov 28th
1 note
August 2011
2 posts
“I keep a record of days like today so that one day when I look back, I can talk...”
Aug 19th
“One of the things I am most grateful for in this life, is that I have a Wife who...”
Aug 13th
May 2011
3 posts
Live Dramatically.
A couple of months back I forced myself to catch up on the three 60 minutes reruns I had saved on the DVR while travelling. As someone regularly bombarded with editorial content, 60 minutes remains one of my favorite weekly escapes and is journalistic storytelling at its absolute best. (I have even been known to require our editors to watch certain episodes) One of the segments covered the...
May 12th
1 note
The flexible pitch.
Even in my early teens I was enamored by marketing, I think I was fifteen when I decided that my career should involve the positioning of products and brands.  Im sure I thought I sounded like a genius telling people this. The truth is, I’ve always enjoyed packaging information in different ways and seeing if I can get one group to buy into something that might be less interesting if...
May 12th
Navigating the Web’s Constant State of Flux
Had the opportunity to sit down with The Next Web Journalist, Joel Falconer to talk about the story of Fuel and the adventures of starting a company in the midst of the stormy web. 
May 5th
February 2011
2 posts
Feb 11th
2 notes
Feb 8th
November 2010
1 post
No reward without pain
Our 4 year old, (Grayson) noticed his 1 year old brother (Ronin) holding a new toy car. “Mum, can I have a car like Ronin?” he asked. “Ronin got the car because he had to have 6 shots at the doctors today” Mum explained. Never one to miss out, he came back with, “Let’s go to the Dr’s so I can get a car?” Hoping to close the case on what might become an issue, Erica replied, “Sure… if you...
Nov 29th
October 2010
1 post
Fail and fail often. →
I was recently asked to participate in Rob Rammuny’s Weekly ‘Entrepreneurs Project’ where he asked this question: If you were only allowed to offer an entrepreneur one piece of advice, what would it be and why? Interesting question and some great replies from a range of online entrepreneurs.  My reply is below. “If I were to offer entrepreneurs one piece of advice, it...
Oct 25th
August 2010
2 posts
1 tag
FUEL Notebooks now on Evernote
We recently partnered with note taking app ‘Evernote’ on three exclusive Notebooks in conjunction with their newly released Trunk feature.  If you use Evernote you can simply add them as a notebook here.
Aug 25th
1 tag
Carbon Launches
After 3 years of frustration with our advertising options at Fuel, Adelle and I are really excited to launch Carbon Ads, an ad network focused on targeted groups of readers. Under development for over a year, we built the custom ad platform around the concept of Circles, hand-picked groups of quality advertisers and publishers. We decided that we could improve the experience for...
Aug 15th
May 2010
1 post
May 7th
1 note
February 2010
1 post
Made By Tinder →
adellecharles: What is Tinder™? If you haven’t signed up yet for the official Tinder™ launch, you’re missing out. We will be sure to tell our closest friends first & we promise it will ‘get things started’. You can also follow us on Twitter for the latest and greatest.
Feb 17th
3 notes
January 2010
1 post
Jan 26th
1 note
December 2009
1 post
Fuel Brand Network Best of 2009 →
The Fuel Brand Network is excited to announce the launch of a network wide series of posts ‘Best of 2009′. The event is a look at the juiciest happenings of 2009 across the various industries represented by the FUEL Brand Network.  Posts on each site cover industry specific books, sites & tools that were released, awards won, companies created, Best articles across the web and hot up and...
Dec 21st
November 2009
4 posts
Nov 13th
“Fortune Cookie: deal with an irrational fear that’s inhibiting you! Erica:...”
– Various
Nov 13th
Nov 12th
38 notes
“I think when your not here & I fall… The superheroes will save me!”
– Grayson Smibert - 3yrs old
Nov 10th
1 note
October 2009
2 posts
Oct 27th
Oct 26th
September 2009
3 posts
Sep 20th
Sep 18th
Sep 6th